Best 23 Pinterest Marketing Tools to Skyrocket Your Pinterest Reach

Pinterest marketing works best when attractive Pins lead to useful, relevant content. The right tools can help you research topics, create designs, schedule posts, measure results, and turn attention into website visits or sales. No tool can guarantee rapid growth; reach depends on content quality, audience interest, consistency, and Pinterest’s changing recommendations.

Features and integrations can change, so check each provider’s current plans and Pinterest compatibility before subscribing.

Pinterest’s built-in tools

1. Pinterest Business Hub
   A central starting point for business accounts. It provides access to publishing, account resources, and performance features, depending on your account and location.
2. Pinterest Analytics
   Use this to review impressions, saves, outbound clicks, and other available performance metrics. Compare Pins and topics to learn what your audience responds to, rather than judging success by views alone.
3. Pinterest Trends
   Explore search interest and seasonal patterns for topics and keywords. This can help you plan content ahead of likely demand and identify related ideas to investigate.
4. Pinterest Ads Manager
   Create and manage paid campaigns, define audiences, and review campaign results. Advertising may help distribute content, but set a budget and objective before promoting Pins.
5. Pinterest Tag
   A tracking tool for eligible websites and advertising campaigns. It can help measure actions people take after viewing or clicking an ad. Set it up carefully and follow applicable privacy and consent requirements.

Tools for creating Pins

1. Canva
   Offers templates and design tools for standard Pins, video content, and branded graphics. Use consistent colors and readable text, while adapting templates so your Pins do not all look identical.
2. Adobe Express
   Useful for making quick graphics, resizing creative, and creating branded content. It can help teams maintain a consistent visual style across campaigns.
3. CapCut
   A video-editing app for short, vertical content. It can help with trimming, captions, and basic effects for video Pins; check licensing terms for music and other assets.

Scheduling and account management

1. Tailwind
   A Pinterest-focused marketing platform with features that may include scheduling and analytics. Check its current Pinterest features and plan limits before relying on it for your workflow.
2. Buffer
   Helps plan and schedule social content across supported platforms. Review current Pinterest support and publishing options for your account before building a schedule around it.
3. Later
   Offers visual planning and scheduling tools for social content. Its Pinterest capabilities can vary, so confirm whether the features you need are currently supported.
4. Hootsuite
   A social media management platform for organizing content and reviewing activity across supported channels. It may suit teams managing several accounts, depending on current integrations.
5. Metricool
   Combines social media planning and analytics in one platform. It can help compare performance across channels, although available Pinterest metrics depend on the current connection and plan.
6. SocialBee
   Provides content organization and scheduling features for supported platforms. It may help businesses maintain a regular publishing rhythm and manage recurring content categories.
7. Sprout Social
   Offers social publishing, reporting, and team workflow features. It is often more relevant to organizations managing multiple channels or coordinating a larger marketing team.
8. Planoly
   A visual content-planning platform. Check its current Pinterest integration and publishing functions, as platform support can change.

Keyword and topic research

1. Google Trends
   Compare interest in search topics over time and across regions. It is useful for spotting broad seasonal patterns, but it does not replace Pinterest-specific research.
2. Semrush
   Provides keyword and competitor research tools, primarily for search marketing. Use it to explore topic language and related queries that may inform Pin titles and landing-page content.
3. Ahrefs
   Helps research website keywords, competing pages, and organic search opportunities. It can support Pinterest content planning when Pins link to useful, well-optimized pages.
4. KeywordTool.io
   Generates keyword ideas from autocomplete suggestions across supported platforms. Treat suggestions as research leads, then validate relevance and demand using Pinterest search and trends.

Links and product promotion

1. Bitly
   Shortens and tracks links, which can make campaign URLs easier to manage. Use clear destination links and avoid misleading redirects.
2. Linktree
   Creates a landing page with multiple links, useful when you need one destination for several offers or resources. Keep the page focused so visitors can find the most relevant next step.
3. Shopify
   Helps businesses manage an online store and product catalog. Pinterest shopping and catalog features depend on eligibility, region, and current integrations, so verify setup requirements before launch.

How to choose the right tools

Start with Pinterest’s free business features and a design tool. Add scheduling or analytics software only if it solves a clear problem, such as managing a busy content calendar or reporting results to a team. Track a few meaningful measures—especially saves, outbound clicks, and conversions—and use them to improve your topics, designs, and landing pages.

A practical first step is to choose one audience, create several Pins that lead to a genuinely useful page, and review their performance before investing in multiple paid tools.

Frequently Asked Questions

Which Pinterest marketing tool should a beginner use first?

Start with a Pinterest business account, Pinterest Analytics, and a design tool such as Canva or Adobe Express. These can help you publish and assess content before you pay for scheduling or reporting software.

Do Pinterest scheduling tools increase reach?

Scheduling tools can make consistent publishing easier, but they do not guarantee more reach. Content relevance, clear creative, useful destination pages, and audience response remain important. Use automation to support a sound content plan, not to publish repetitive or irrelevant Pins.

Are Pinterest marketing tools free?

Some tools offer free features or limited plans, while others require a subscription for advanced scheduling, analytics, or team functions. Pinterest’s own business features may also vary by account and location. Check current pricing and limits before choosing.

How can I measure whether Pinterest marketing is working?

Choose measures that match your goal. For awareness, review impressions and engagement; for website traffic, focus on outbound clicks; for sales or leads, track conversions using suitable analytics and tracking tools. Evaluate performance over time and compare similar content where possible.